What the Heck is Viral Marketing?
Sounds like a virus and
that is a bad thing,
unless you think about how a virus works in your body or on your
computer. Basically, once you get one, unless you do something to stop
it the virus grows.
Now apply that thinking to Internet marketing, since growth
is exactly what you want. Imagine if you write an ebook you give away
to three friends each and they give it to... get the picture? It will
grow like wildfire! Soon you have 100's if not 1000's of people exposed
to your ebook.
With careful planning, your ebook just happens to have
products and services you recommend, and just so happens you are an
affiliate marketer. Simply include your affiliate links and watch the
results. You will see growth from places where you have never been to!
Like most things, viral marketing has its drawbacks. People
actually rob affiliate codes and modify them to rob your commission
from you. And just like a virus, there are remedies. One is called
cloaking and it's simple as pie. There is cloaking software, there are
page re-directs, and it all works like forwarding.
http://www.domain-name.com/word
Cloaking does two things; Hides the 3" long affiliate links
companies make you use, and hides the affiliate code from thieves, and
yes they are out there and you have been warned.
But the advantages to viral marketing far outweigh the
disadvantages. Just make sure that where you host your pages, or the
software you use to build your web pages can do re-direct type
forwarding.
Let other people spread the ebook around. Use an auto
responder to deliver your ebook automatically. Offer it on your web
site. Give it away; do not sell it because you will limit how many
people want it. The more that get it, the more clicks to affiliates and
the more sales you make.
You will need ebook or web site content, so unless you are
a professional web copy writer, you may need some help. One best idea
is to find base articles and re-work to suit. To have a starting place
is a tremendous advantage and great time saver too.
So do not be afraid to jump out there and become an author
or a webmaster, maybe even both. Ebooks and information are hot
commodities. When you market them virally, nature takes over and it
spreads.
Have you ever received an ebook from someone else that
bought it, and the intent was for each reader to purchase the book?
It's quite natural to share and that is the beauty of viral marketing.
Growth comes naturally and easily, but you have to get started now, it
takes time to work.
Once the virus affect of viral marketing kicks in, the only
thermometer you will be using is to make sure your margaritas are cold.
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