12 Ways to Build Your Opt-in List
Building your opt-in
list starts with having a
website that will persuade visitors to spend some time there. By doing
that they will be more apt to sign up to your newsletter or offer.
Here are 7 steps that will help accomplish this.
1. Use original material. If they see that you are
displaying the same content as similar sites. They aren't going to stay
around for very long.
2. Start out with a headline and introduction that captures
their attention. Let them know what is going to be found on your
website. It doesn't take long for today's surfers to decide if this
page is going to be worth further attention.
3. Make sure your visitors know just what they will find on
your website. They are looking for information on a certain subject and
they need to know that you have their possible answers. Therefore be
sure to use the keywords that best fit your web page because when your
visitor clicks on a keyword with his browser he wants to find the
corresponding content.
4. Be sure you have numerous cross links to various pages
on your site so the visitor can browse through it. If he finds it
helpful and pertinent he will be more inclined to bookmark your site
and come back again. Be sure your links are well designed to catch the
reader's eye.
5. Design your site so your pages can load quickly. Don't
load it up with too many pictures and long blocks of text. Leave enough
"white space" so one's eyes can be drawn down the page. Articles should
be broken up into short paragraphs and adjust your text so it is easy
to read--not too small nor too light. Difficult in reading the content
will discourage a visitor from continuing.
6. Proofread your pages so you don't make grammatical and
spelling mistakes. You need to appear a professional. If you are not
sure of the effect the page is presenting let someone else take a look.
Forums are a good area to ask members to view your site or particular
page. (You will probably receive all kinds of opinions!) But you should
definitely get some valuable help.
7. Offer your visitors freebies--ebooks, software, articles
etc. that they can download from your site. Ask them if they would fill
out a survey which could help you find out for what type of information
they are looking, or ask if they would like to sign up for your
newsletter. If a visitor does nothing else than to become one of your
subscribers and be put on your opt-in email list you have won the first
battle.
Now that you have a means to add to your opt-in list by way
of your website, you also need to build your list in other ways,
especially if you don't yet have too many hits on your site. That takes
time but by building your list you will increase them.
Here are 5 more possibilities outside your website.
1. Advertise a free ebook. You can have it downloaded from
your site as mentioned before or you could have the visitor send you an
email and you could attach the ebook to an answering one. This ebook
doesn't have to be more than 7-10 pages.
Advertise your newsletter and send responders to your list
via your autoresponder, which will take care of the opting in, and
startup of your emails. Be sure any email, whether yours or your
autoresponders has an opt-out feature.
Use email signatures, which you can add to the bottom of
your emails. In 3-6 lines you put your name, short description and
appropriate link to your site or offer.
4. Send an email to an individual email address and ask the
recipient if they would like to sign-up for your mailing list or offer
the option to decline from any future mailings. Be careful here because
anyone receiving your email could consider it to be spam. To me this is
the least desirable method.
5. If you have a newsletter in which you have just about
exhausted your material and want to start another newsletter on a
different area you could send a broadcast and invite anyone nearing the
end of your letters to change to the new newsletter. You may be able to
keep some of those who are ready to make a change. You won't gain any
new subscribers really but you may be able to keep some of those you
might otherwise lose. Let them know that you are proficient in
different areas.
As you can see building your opt-in list need not be
difficult. Use your imagination and I am sure that you can find many
other means to get results.
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