3 Things You Must Include in Your Next Ebook or Report
Many people are now using ebooks and
reports to promote their business. Sometimes those reports are aimed at
turning the reader into a subscriber; sometimes to turn the reader into
a customer; and sometimes to turn the reader into a purchaser of an
affiliate product.
But whatever the reason you are writing an ebook or report,
there are three things you should include every time:
1. A resources section
Let's say your ebook is about dog-training, and aimed at convincing the
reader to join your membership site on dog training tips. Well, as well
as writing about your site, you could also include other useful
resources:
* Other sites that they might find useful
* Other reports or ebooks that they might find useful
* Details of some of the best newsletters on dog training
* Links to Amazon for books or DVDs on dog training
And so on. And of course, any of these could be your
products, affiliate products, or just normal links to normal sites.
If your ebook or report is rebrandable, you might even want
to include details of the rebranding software that you're using, with
your affiliate link on it.
2. A "freebies" section
As well as reading the report or ebook, let the reader know about other
freebies they can get from you. These could be in return for joining
your mailing list (if they have not already joined when they downloaded
the report), or just a way of saying "thanks" to new subscribers.
Again, these freebies might include affiliate links or
links to your own products. They might also be viral tools you use to
promote your site, such as rebrandable ebooks.
Or maybe you have a free "dog training hints" newsletter
which offers small snippets of information based on your membership
site. And you then use the newsletter to convert free subscribers into
paying customers.
3. A "work in progress" section
Do you have other sites that are perhaps not related to dog-training?
Share those as well, in case some of your readers are interested.
Do you have forthcoming products that you want to promote
(perhaps a dog-training DVD set to complement your membership site)?
Write a little bit about those, and point readers to a lead-capture
page for that product.
Maybe you're interested in surveying readers of the report
- let them know about the survey so that you can get some more feedback.
There you go, three things you can include in
your report or ebook to
help further promote you, your business, and your products.
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