Multiply Your Efforts with Viral Marketing
Viral Marketing is all
about giving away your
own free product or service along with your ad copy (contact
information, link, email, etc.). In turn, recipients of your free
product are allowed to pass it along to their own clients, prospects,
visitors and others as a freebie. This is a quick way to multiple your
marketing at no extra expense and without extra effort on your part.
Here are some popular viral marketing techniques to follow:
1. Ebooks Share your no cost ebook with your website
visitors. Include a nice full-color ad for your most popular product
line with links to your website and email. Tell recipients to share
copies of the ebook with their own site visitors and other contacts.
2. Software - Share a trial or lite version of your
software with your website visitors as a freebie. Dont forget to
include that ad for your most popular product line with links to your
website and email. And tell recipients to share copies of the software
with their own site visitors and other contacts. For help creating
software, hire help from online bid sites like Elance.com.
3. Web Host Offer to host small business web sites on your
server at no charge. In exchange, place your own banner ad at the top
of the site for viral marketing. You can setup a fold for their site
and they can choose their own domain name and have it redirected to
that folder.
4. Templates Design your own website or other templates,
include your own marketing information on them and give them away as
free downloads or as an electronic package. Grant permission for
recipients to pass them along.
5. Articles Write articles about your industry. Include
your website and contact information in the byline and grant permission
for others to publish as long as they keep the byline in tact. Then
people can use your contact on websites, in ezines, newsletters and
other places where once again, viral marketing will speed the spread of
information about your business.
6. Discussion Board - Set up a Discussion Board on your
website with your banner ad attached at the top. And invite others to
link to it and use it for their own sites.
In summary, by using viral marketing strategies, you can
reach out all over the Internet with much less effort. See which
methods work best for you and repeat them as often as needed.
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